24 April

How Are Shoppers Affected by High Store Traffic? When you're tracking the number of customers who are entering your store, there are a few questions that you're asking yourself. First, at what times is the store most crowded? When do you need to schedule more employees? How are your promotions working? One thing you may forget to consider, however, is how shoppers are affected by high store traffic.

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10 July

Manipulating customer traffic using visitors per store space metric So you may have had customer complaints about the amount of traffic in your store, what do you do? Try using the visitors per store space metric to see what can be done! If you have a lot of traffic in your store, most people would think this is great, right? There are some problems with it though. Your paying customers may not want to deal with the lines or congestion. They may want to come in on their way to work, or to quickly pick up a present on the way to a party. When your store is overly busy, it deters people from coming in instead of attracting people.

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24 September

Applications of Heatmap Analytics in Retail If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn't easy, and it requires a lot of research and some tough decisions in response to trends in what your costumers want. But how do you conduct the research necessary to discover what your customers are looking for? RetailFlux would like to introduce you to heatmap analytics.

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