10 July

Manipulating customer traffic using visitors per store space metric So you may have had customer complaints about the amount of traffic in your store, what do you do? Try using the visitors per store space metric to see what can be done! If you have a lot of traffic in your store, most people would think this is great, right? There are some problems with it though. Your paying customers may not want to deal with the lines or congestion. They may want to come in on their way to work, or to quickly pick up a present on the way to a party. When your store is overly busy, it deters people from coming in instead of attracting people.

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30 September

Understanding Shopper & Store Interaction Mechanics Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days so they'll keep coming back, is harder to do; especially if you don't have more accurate ways of tracking their behavior. By using applications of heat map analytics in their retail daily operational planning, brick-and-mortar store owners will get an immediate summary of the information they need to improve promotional activities and make these customers brand advocates for life. But what exactly is heat map analytics?

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