1 April

Sustaining high shopper traffic With the rising popularity of online shopping, it's more important than ever for brick and mortar stores to attract and maintain a healthy customer base. Anyone in retail will tell you that there are many challenges associated with operating a retail store on a daily basis, with one of the biggest...

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19 June

Customer Conversion for Retailers through Traffic Research Customer traffic and conversion are important stats for retailers to monitor as it directly impacts the total sales. While increasing the total potential customers that walk into the store is critical, it is even more important to convert those potential customers when they enter. Store traffic can increase by finding a good location and placing attractive signs and merchandise in the windows. Converting customers is much more challenging. Counting and analyzing those customers is the first step in the process.

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5 October

Focusing on a Better Merchandising Merchandising has taken a new turn with the application of new technologies to retail. The classic retail activity of "presenting the product to the buyer in such a manner so as to affect his buying pattern " has found a number of important technological tools. The success of analytics in internet sales has driven brick and mortar retail to develop parallel applications that can improve their sales positions. Attempts have been made in the past to map the movement of customers in retail stores to create analytics that would determine the best placement of merchandise to make various items more accessible to buyers, to make potential customers curious, and to create needs.

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