30 April

Discovering Your Store's Potential Addressing Visitor Traffic Glitches Your brick and mortar store has a vast amount of potential, and you're constantly discovering new ways that you can increase that potential. By using continuous traffic measurement through PCount, you're already ensuring that you can quickly take advantage of anything that you discover about promotions, store traffic, and sales. If you want to unlock your store's potential and addressing visitor traffic glitches, there are a few things you can do.

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24 April

How Are Shoppers Affected by High Store Traffic? When you're tracking the number of customers who are entering your store, there are a few questions that you're asking yourself. First, at what times is the store most crowded? When do you need to schedule more employees? How are your promotions working? One thing you may forget to consider, however, is how shoppers are affected by high store traffic.

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19 September

Maximize Revenue and Customer Satisfaction with Retail Heatmap Analytics Did you ever want to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer's dwell time anywhere in your store and the exact number of people who came by. Envision a solution to discovering which layouts work and generate more traffic: one that helps you make important store design and staffing decisions to optimize your revenue. Well, the great news is that you don't need to dream about this kind of technology because it is available now! Your solution is here with our applications of heatmap analytics in retail, making customer behavioral data easy to obtain.

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30 September

Understanding Shopper & Store Interaction Mechanics Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days so they'll keep coming back, is harder to do; especially if you don't have more accurate ways of tracking their behavior. By using applications of heat map analytics in their retail daily operational planning, brick-and-mortar store owners will get an immediate summary of the information they need to improve promotional activities and make these customers brand advocates for life. But what exactly is heat map analytics?

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