15 April

Traditional vs Modern Retail Stores The transformation of retail since the 1950s means traditional vs modern retail stores. And, the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And, these retail stores operated mostly within small-town America's downtown "business districts," which consisted of approximately two city blocks to the north, south, east and west of a central town hall and/or city park. Although, many downtowns--especially those of cities with over 50,000 residents--contained outlets of nationally known retailers like Sears, J. C. Penney and Woolworth's.

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30 September

Understanding Shopper & Store Interaction Mechanics Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days so they'll keep coming back, is harder to do; especially if you don't have more accurate ways of tracking their behavior. By using applications of heat map analytics in their retail daily operational planning, brick-and-mortar store owners will get an immediate summary of the information they need to improve promotional activities and make these customers brand advocates for life. But what exactly is heat map analytics?

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