20 May

Top Tech Gadgets That Are Setting New Advertising Trends For Retail Businesses Brick and mortar stores are in direct competition with online shopping options. Retailers cannot ignore new technologies since consumers are constantly seeing ads online or receiving promotional messages via email or social media. Here are three tech products that are setting new advertising trends for retailers.

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30 September

Understanding Shopper & Store Interaction Mechanics Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days so they'll keep coming back, is harder to do; especially if you don't have more accurate ways of tracking their behavior. By using applications of heat map analytics in their retail daily operational planning, brick-and-mortar store owners will get an immediate summary of the information they need to improve promotional activities and make these customers brand advocates for life. But what exactly is heat map analytics?

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