29 May

Advertising Trends for Retail Show Increasing Modernization It wasn't very long ago that hardly any brick-and-mortar stores had respectable websites, let alone the ability to make use of advances in other technology. Now, it seems that every major company not only has a site with e-commerce enabled, but also participates on several social media sites, publishes smartphone apps, and more. Here are some of the advertising trends for retail operations that have emerged from the advance of both customer-facing and business-side technology:

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19 May

Advertising Trends For Retail: Your Online Presence Is Important Maintaining an online presence is important to retail competitiveness. Competition from online shoppers continues to increase as technology conveniently places itself in each customer's finger tips. But brick-and-mortar stores have a role to play in the online battle for customers. It is through what a recent article in Geomarketing calls, Digital Presence Management.

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21 April

Promotion Strategies for the Holidays Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially create new regular customers. Promotion strategies for the holidays (no matter what that holiday may be) should be aimed not only at drawing new customers in with unique offers, but at bringing in new customers who will become regulars. A few popular strategies include...

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5 October

Focusing on a Better Merchandising Merchandising has taken a new turn with the application of new technologies to retail. The classic retail activity of "presenting the product to the buyer in such a manner so as to affect his buying pattern " has found a number of important technological tools. The success of analytics in internet sales has driven brick and mortar retail to develop parallel applications that can improve their sales positions. Attempts have been made in the past to map the movement of customers in retail stores to create analytics that would determine the best placement of merchandise to make various items more accessible to buyers, to make potential customers curious, and to create needs.

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