5 October

Focusing on a Better Merchandising Merchandising has taken a new turn with the application of new technologies to retail. The classic retail activity of "presenting the product to the buyer in such a manner so as to affect his buying pattern " has found a number of important technological tools. The success of analytics in internet sales has driven brick and mortar retail to develop parallel applications that can improve their sales positions. Attempts have been made in the past to map the movement of customers in retail stores to create analytics that would determine the best placement of merchandise to make various items more accessible to buyers, to make potential customers curious, and to create needs.

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