27 April

Retail Optimization If you're a successful retailer, you're already good at operating your business. You know the how keep things moving smoothly, how to keep a steady profit coming in, and how to offer the kind of customer service that works best for your business. What if you could be better?

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20 September

Applications and Solutions of Heat Map Data Analytics in Retail Store Environments Analytics has been the penultimate big data marketing tool for e-commerce for a decade or more. There are so many amazing analytics platforms available as e-commerce solutions. Maximizing sales via big data analytics is only as good as the laser-sharp interpretation of your data. Wouldn't it be a miracle of sorts to have data to analyze for brick-and-mortar commerce? Heat maps are one of the best e-commerce marketing tools. You are able to optimize your online shopper marketing by carefully analyzing dwell time on every page of your website. Perfect. But if your brand is comprised of both e-commerce and in-store foot traffic, you require more and better data analytics. Brick-and-mortar marketing analytics has been one tough customer.

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16 October

Heat Map Analytics in Your Retail Store Gives You a Competitive Edge In order for the physical, brick and mortar retail stores to distinguish themselves today, they need a way to analyze customer shopping behavior and take it one step further to stay ahead of the competition. The best way to do this is by using applications of heat map analytics in retail daily operations to see what is trending in real-time, and then use this data to provide better shopping experiences. Customers are looking for more convenience when they are shopping these days and when they come into your store, this new technology will allow you to satisfy this need because you have a resource that tells you exactly what they are searching for. Heat maps unlock the power of your in-store video capabilities because they quickly identify your store's hot and cold zones which gives you these three competitive advantages.

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27 October

Optimize Your Store Layout with StoreFlux Through painstaking observation, researchers have pinned down general shopper behaviors in retail spaces. Knowing these habits and applying them to store layouts will increase the amount of customer purchases. Applications of heatmap analytics in retail also confirm these behaviors and can more accurately pinpoint where, when, and for how long customers dwell in certain spots in your store. Since our heatmap data appears directly on your floor plan, you can easily see the data that is relevant to your particular retail space. Integrating heatmap data with the traditional, proven science of customer behavior is a recipe for retail success that will increase your revenue and customer traffic in your store.

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