19 June

Customer Conversion for Retailers through Traffic Research Customer traffic and conversion are important stats for retailers to monitor as it directly impacts the total sales. While increasing the total potential customers that walk into the store is critical, it is even more important to convert those potential customers when they enter. Store traffic can increase by finding a good location and placing attractive signs and merchandise in the windows. Converting customers is much more challenging. Counting and analyzing those customers is the first step in the process.

Continue reading this post...

22 May

Conversion Rate Basics for Retailers The conversion rate is at the core of a retail store. It represents in large part what drives the business success of the store. It consists of two important metrics.

Continue reading this post...

18 May

The best things about a small research on applications of conversion rate for retailers You may be sold on a small research on applications of conversion rate for retailers, and you may not. For those of you who aren't sure about it, here are some of the best things we can think of about this feature.

Continue reading this post...

13 May

On a small research on applications of conversion rate for retailers The conversion rate for retailers is simply a means to calculate the percentage of how many people bought something from your store versus how many people came in. For example, if you had a promotional sale on all any products that contained the letter 'B' (we're not judging) and you had 200 people enter your store, but only 30 bought something - you would have a 15% conversion rate.

Continue reading this post...

24 September

Applications of Heatmap Analytics in Retail If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn't easy, and it requires a lot of research and some tough decisions in response to trends in what your costumers want. But how do you conduct the research necessary to discover what your customers are looking for? RetailFlux would like to introduce you to heatmap analytics.

Continue reading this post...