22 April

PCount: Performance Benchmarking Solution for Chain Stores Everywhere PCount is a performance benchmarking solution for chain stores that really helps businesses understand their customers and their business practices better. Let's face it, businesses rely on customers. Understanding how, when, and why customers interact with your locations can help you optimize your operations and provide better customer service, which in turn will drive your profits up. How does PCount do it?

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20 September

Applications and Solutions of Heat Map Data Analytics in Retail Store Environments Analytics has been the penultimate big data marketing tool for e-commerce for a decade or more. There are so many amazing analytics platforms available as e-commerce solutions. Maximizing sales via big data analytics is only as good as the laser-sharp interpretation of your data. Wouldn't it be a miracle of sorts to have data to analyze for brick-and-mortar commerce? Heat maps are one of the best e-commerce marketing tools. You are able to optimize your online shopper marketing by carefully analyzing dwell time on every page of your website. Perfect. But if your brand is comprised of both e-commerce and in-store foot traffic, you require more and better data analytics. Brick-and-mortar marketing analytics has been one tough customer.

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24 September

Applications of Heatmap Analytics in Retail If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn't easy, and it requires a lot of research and some tough decisions in response to trends in what your costumers want. But how do you conduct the research necessary to discover what your customers are looking for? RetailFlux would like to introduce you to heatmap analytics.

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