30 March

Why Should Shopping Malls Use People Counters:       CPM and SSF Metrics Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or vendor. Using targeted sales data alone, therefore, is an incomplete indicator of shoppers pulled in

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25 May

Four Competition Tips for Shopping Malls Many retailers compete for business on a day-to-day basis. There is no higher level of competition then when retailers are in a shopping mall. If you are in a mall then your business will really benefit from some competition tips for shopping malls.

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