19 September

Maximize Revenue and Customer Satisfaction with Retail Heatmap Analytics Did you ever want to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer's dwell time anywhere in your store and the exact number of people who came by. Envision a solution to discovering which layouts work and generate more traffic: one that helps you make important store design and staffing decisions to optimize your revenue. Well, the great news is that you don't need to dream about this kind of technology because it is available now! Your solution is here with our applications of heatmap analytics in retail, making customer behavioral data easy to obtain.

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20 September

Applications and Solutions of Heat Map Data Analytics in Retail Store Environments Analytics has been the penultimate big data marketing tool for e-commerce for a decade or more. There are so many amazing analytics platforms available as e-commerce solutions. Maximizing sales via big data analytics is only as good as the laser-sharp interpretation of your data. Wouldn't it be a miracle of sorts to have data to analyze for brick-and-mortar commerce? Heat maps are one of the best e-commerce marketing tools. You are able to optimize your online shopper marketing by carefully analyzing dwell time on every page of your website. Perfect. But if your brand is comprised of both e-commerce and in-store foot traffic, you require more and better data analytics. Brick-and-mortar marketing analytics has been one tough customer.

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27 October

Optimize Your Store Layout with StoreFlux Through painstaking observation, researchers have pinned down general shopper behaviors in retail spaces. Knowing these habits and applying them to store layouts will increase the amount of customer purchases. Applications of heatmap analytics in retail also confirm these behaviors and can more accurately pinpoint where, when, and for how long customers dwell in certain spots in your store. Since our heatmap data appears directly on your floor plan, you can easily see the data that is relevant to your particular retail space. Integrating heatmap data with the traditional, proven science of customer behavior is a recipe for retail success that will increase your revenue and customer traffic in your store.

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