11 March

Retail in 2015: Expectations and Reality What Will Happen? Retail is a harshly competitive market and there are many projections done to find out just how much revenue will be earned for the year. Sometimes the projections are spot on, and other times they fail miserably. Where do the projections stand for 2015? Well, we will look at the expectations and the current reality.

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15 April

Traditional vs Modern Retail Stores The transformation of retail since the 1950s means traditional vs modern retail stores. And, the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And, these retail stores operated mostly within small-town America's downtown "business districts," which consisted of approximately two city blocks to the north, south, east and west of a central town hall and/or city park. Although, many downtowns--especially those of cities with over 50,000 residents--contained outlets of nationally known retailers like Sears, J. C. Penney and Woolworth's.

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13 May

On a small research on applications of conversion rate for retailers The conversion rate for retailers is simply a means to calculate the percentage of how many people bought something from your store versus how many people came in. For example, if you had a promotional sale on all any products that contained the letter 'B' (we're not judging) and you had 200 people enter your store, but only 30 bought something - you would have a 15% conversion rate.

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18 May

The best things about a small research on applications of conversion rate for retailers You may be sold on a small research on applications of conversion rate for retailers, and you may not. For those of you who aren't sure about it, here are some of the best things we can think of about this feature.

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19 May

Advertising Trends For Retail: Your Online Presence Is Important Maintaining an online presence is important to retail competitiveness. Competition from online shoppers continues to increase as technology conveniently places itself in each customer's finger tips. But brick-and-mortar stores have a role to play in the online battle for customers. It is through what a recent article in Geomarketing calls, Digital Presence Management.

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