2 April

Social Media and PCount Can Increase Store Traffic and Revenue Engaging with consumers on social media is becoming the norm in today's digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they posted last year, they found that customers who engaged with their brand on social media were likely to spend up to twice as much as non-socially engaged consumers.

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22 April

PCount: Performance Benchmarking Solution for Chain Stores Everywhere PCount is a performance benchmarking solution for chain stores that really helps businesses understand their customers and their business practices better. Let's face it, businesses rely on customers. Understanding how, when, and why customers interact with your locations can help you optimize your operations and provide better customer service, which in turn will drive your profits up. How does PCount do it?

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24 April

How Are Shoppers Affected by High Store Traffic? When you're tracking the number of customers who are entering your store, there are a few questions that you're asking yourself. First, at what times is the store most crowded? When do you need to schedule more employees? How are your promotions working? One thing you may forget to consider, however, is how shoppers are affected by high store traffic.

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30 April

Discovering Your Store's Potential Addressing Visitor Traffic Glitches Your brick and mortar store has a vast amount of potential, and you're constantly discovering new ways that you can increase that potential. By using continuous traffic measurement through PCount, you're already ensuring that you can quickly take advantage of anything that you discover about promotions, store traffic, and sales. If you want to unlock your store's potential and addressing visitor traffic glitches, there are a few things you can do.

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