6 April

Ensuring High-Quality Return on Investment Return on investment, or ROI, is important to retailers. If you're spending money from your precious budget, you want to make sure there is an equal or increased payoff at the other end. Unfortunately, some expenditures, such as office supplies, may have no discernible return.

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2 April

Social Media and PCount Can Increase Store Traffic and Revenue Engaging with consumers on social media is becoming the norm in today's digital age, but did you know that networking on these sites also increases in-store sales? Take major clothing retailer J.Crew Group as an example. In a report they posted last year, they found that customers who engaged with their brand on social media were likely to spend up to twice as much as non-socially engaged consumers.

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1 April

Sustaining high shopper traffic With the rising popularity of online shopping, it's more important than ever for brick and mortar stores to attract and maintain a healthy customer base. Anyone in retail will tell you that there are many challenges associated with operating a retail store on a daily basis, with one of the biggest...

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31 March

Try these: 5 tips for survival in tough markets With new competition from online sellers and continued competition from other retailers, maintaining a successful brick and mortar retail store is no easy task. Luckily, there are things that you can do to get a leg up on the competition. Here's 5 tips for survival in tough markets:

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30 March

Why Should Shopping Malls Use People Counters:       CPM and SSF Metrics Evaluating marketing campaign effectiveness can not rely solely on sales figures. Increased foot traffic must be taken into account. Not all shoppers will buy on the first visit. They also may spend on other than the target merchandise or vendor. Using targeted sales data alone, therefore, is an incomplete indicator of shoppers pulled in

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