21 April

Promotion Strategies for the Holidays Holidays present a unique opportunity for many businesses. Not only do you have the chance to sell more products than you would during the rest of the year, you also have the chance to attract new customers and potentially create new regular customers. Promotion strategies for the holidays (no matter what that holiday may be) should be aimed not only at drawing new customers in with unique offers, but at bringing in new customers who will become regulars. A few popular strategies include...

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17 April

Key Success Factors of Retail in an Increasingly Online World When it comes to retail locations, the playing field has changed drastically over the years. Today, with online shopping and Internet-based stores popping up daily, both new and established traditional stores need to focus their efforts if they want to be successful. The best way of doing this is by understanding the key success factors of retail locations...

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16 April

Retail Performance Benchmarking PCount offers you the opportunity to track the number of people who enter your store. That's a valuable piece of information--but why? Retail performance benchmarking allows you to determine just how your store is really performing in a variety of ways. For example:

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15 April

Traditional vs Modern Retail Stores The transformation of retail since the 1950s means traditional vs modern retail stores. And, the changes have been phenomenal. In the 1950s, before the advent of shopping malls and big-box commercialism, relatively small, locally owned retail establishments were the norm. And, these retail stores operated mostly within small-town America's downtown "business districts," which consisted of approximately two city blocks to the north, south, east and west of a central town hall and/or city park. Although, many downtowns--especially those of cities with over 50,000 residents--contained outlets of nationally known retailers like Sears, J. C. Penney and Woolworth's.

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7 April

Efficient Staff Planning for Retailers As a business owner, your primary goal is to increase profit. This requires a careful balance of resources, expenditures, pricing, and numerous other factors intended to ensure that you earn more than you spend. And when you own and operate a retail store, your staff plays a major role in your bottom line. Payroll can take a big chunk out of your budget if you don't manage it wisely. But your retail staff is also a crucial component of the customer...

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