20 May

Top Tech Gadgets That Are Setting New Advertising Trends For Retail Businesses Brick and mortar stores are in direct competition with online shopping options. Retailers cannot ignore new technologies since consumers are constantly seeing ads online or receiving promotional messages via email or social media. Here are three tech products that are setting new advertising trends for retailers.

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19 May

Advertising Trends For Retail: Your Online Presence Is Important Maintaining an online presence is important to retail competitiveness. Competition from online shoppers continues to increase as technology conveniently places itself in each customer's finger tips. But brick-and-mortar stores have a role to play in the online battle for customers. It is through what a recent article in Geomarketing calls, Digital Presence Management.

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18 May

The best things about a small research on applications of conversion rate for retailers You may be sold on a small research on applications of conversion rate for retailers, and you may not. For those of you who aren't sure about it, here are some of the best things we can think of about this feature.

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13 May

On a small research on applications of conversion rate for retailers The conversion rate for retailers is simply a means to calculate the percentage of how many people bought something from your store versus how many people came in. For example, if you had a promotional sale on all any products that contained the letter 'B' (we're not judging) and you had 200 people enter your store, but only 30 bought something - you would have a 15% conversion rate.

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11 May

How Observing Customer Traffic Trends can Help With Essential Retail Management Operations When you're managing your business, there are a number of different areas to which you must allocate your resources. Essential retail management operations include staffing, resource allocation, hospitality, promotions, and marketing. Each of these areas is equally important; however, you must decide how to manage each one. One highly effective way to determine how to manage these critical areas is to base your resource allocation on customer traffic and sales.

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