20 September

Applications and Solutions of Heat Map Data Analytics in Retail Store Environments Analytics has been the penultimate big data marketing tool for e-commerce for a decade or more. There are so many amazing analytics platforms available as e-commerce solutions. Maximizing sales via big data analytics is only as good as the laser-sharp interpretation of your data. Wouldn't it be a miracle of sorts to have data to analyze for brick-and-mortar commerce? Heat maps are one of the best e-commerce marketing tools. You are able to optimize your online shopper marketing by carefully analyzing dwell time on every page of your website. Perfect. But if your brand is comprised of both e-commerce and in-store foot traffic, you require more and better data analytics. Brick-and-mortar marketing analytics has been one tough customer.

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19 September

Maximize Revenue and Customer Satisfaction with Retail Heatmap Analytics Did you ever want to be a fly on the wall at your retail store to find out what exactly customers do? Imagine being able to track shopper flow and behavior. Imagine the technology that can calculate a customer's dwell time anywhere in your store and the exact number of people who came by. Envision a solution to discovering which layouts work and generate more traffic: one that helps you make important store design and staffing decisions to optimize your revenue. Well, the great news is that you don't need to dream about this kind of technology because it is available now! Your solution is here with our applications of heatmap analytics in retail, making customer behavioral data easy to obtain.

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10 July

Manipulating customer traffic using visitors per store space metric So you may have had customer complaints about the amount of traffic in your store, what do you do? Try using the visitors per store space metric to see what can be done! If you have a lot of traffic in your store, most people would think this is great, right? There are some problems with it though. Your paying customers may not want to deal with the lines or congestion. They may want to come in on their way to work, or to quickly pick up a present on the way to a party. When your store is overly busy, it deters people from coming in instead of attracting people.

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26 June

Developing Strong Customer Intimacy - It's worth the effort While half the battle is getting customers through the door, the real key is when they return - with friends. However, if you own a brick and mortar store you already have the home front advantage of being able to interact with your customer in a face-to-face contact over each transaction. Our advice? Make it count!

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19 June

Customer Conversion for Retailers through Traffic Research Customer traffic and conversion are important stats for retailers to monitor as it directly impacts the total sales. While increasing the total potential customers that walk into the store is critical, it is even more important to convert those potential customers when they enter. Store traffic can increase by finding a good location and placing attractive signs and merchandise in the windows. Converting customers is much more challenging. Counting and analyzing those customers is the first step in the process.

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