27 October

Optimize Your Store Layout with StoreFlux Through painstaking observation, researchers have pinned down general shopper behaviors in retail spaces. Knowing these habits and applying them to store layouts will increase the amount of customer purchases. Applications of heatmap analytics in retail also confirm these behaviors and can more accurately pinpoint where, when, and for how long customers dwell in certain spots in your store. Since our heatmap data appears directly on your floor plan, you can easily see the data that is relevant to your particular retail space. Integrating heatmap data with the traditional, proven science of customer behavior is a recipe for retail success that will increase your revenue and customer traffic in your store.

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16 October

Heat Map Analytics in Your Retail Store Gives You a Competitive Edge In order for the physical, brick and mortar retail stores to distinguish themselves today, they need a way to analyze customer shopping behavior and take it one step further to stay ahead of the competition. The best way to do this is by using applications of heat map analytics in retail daily operations to see what is trending in real-time, and then use this data to provide better shopping experiences. Customers are looking for more convenience when they are shopping these days and when they come into your store, this new technology will allow you to satisfy this need because you have a resource that tells you exactly what they are searching for. Heat maps unlock the power of your in-store video capabilities because they quickly identify your store's hot and cold zones which gives you these three competitive advantages.

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5 October

Focusing on a Better Merchandising Merchandising has taken a new turn with the application of new technologies to retail. The classic retail activity of "presenting the product to the buyer in such a manner so as to affect his buying pattern " has found a number of important technological tools. The success of analytics in internet sales has driven brick and mortar retail to develop parallel applications that can improve their sales positions. Attempts have been made in the past to map the movement of customers in retail stores to create analytics that would determine the best placement of merchandise to make various items more accessible to buyers, to make potential customers curious, and to create needs.

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30 September

Understanding Shopper & Store Interaction Mechanics Analytics give retailers a better idea of how to enhance customer loyalty because they allow them to give consumers an experience that is tailor-made to fit individual needs. Trying to pinpoint the best ways to engage shoppers these days so they'll keep coming back, is harder to do; especially if you don't have more accurate ways of tracking their behavior. By using applications of heat map analytics in their retail daily operational planning, brick-and-mortar store owners will get an immediate summary of the information they need to improve promotional activities and make these customers brand advocates for life. But what exactly is heat map analytics?

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24 September

Applications of Heatmap Analytics in Retail If you are a brick and mortar retailer, how do you organize your product placement, pricing, staffing, promotions, and other aspects of your sales plan? It isn't easy, and it requires a lot of research and some tough decisions in response to trends in what your costumers want. But how do you conduct the research necessary to discover what your customers are looking for? RetailFlux would like to introduce you to heatmap analytics.

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